Privacy Policy

1. Introduction

Welcome to Affiniq ("we," "us," or "our"). We operate the GBP Audit Tool (the "Maptrix"). The GBP Audit Tool is marketed under the brand name 'Maptrix' and may be referred to interchangeably as the 'Service'. This Privacy Policy describes how we collect, use, and handle your information when you use our website and services.

By using the Service, you consent to the data practices described in this policy. By registering, submitting audit data, or making a payment, you provide your free, specific, informed, and unambiguous consent for the collection and processing of your personal data in accordance with the Digital Personal Data Protection Act, 2023.

2. Information We Collect

We collect information that identifies, relates to, or describes you ("Personal Data"):

• •Account Information: Name, email address, and company name provided during registration.
• •Payment Data: Billing details and credit card information. Payments are processed via secure third-party payment processors (e.g., Razorpay). We do not store full card, UPI, or banking details on our servers.
• •Audit Data: Google Business Profile IDs, business names, and locations you input to generate reports.
• •Technical Data: IP address, browser type, device information, and usage patterns collected via cookies.

3. How We Use Your Information

We use the collected data for the following purposes:

• •To facilitate the purchase and management of service credits.
• •To generate and deliver GBP Audit Reports using publicly available data.
• •To provide customer support and send administrative notices.
• •To comply with legal obligations and prevent fraudulent transactions.

4. Data Retention and Deletion

• •Billing Records: Retained for up to 7 years to comply with Indian tax and financial laws.
• •Audit Reports: We do not store Google Business Profile data long-term; reports are cached only as long as necessary for user access.
• •User Rights: You may request the deletion of your account and personal data by contacting us at help@maptrix.in.

5. Third-Party Sharing

We do not sell your personal data. We share information only with:

• •Payment Processors: To handle credit purchases.
• •Cloud Infrastructure: Secure hosting providers (e.g., AWS/Google Cloud).
• •Legal Requirements: If required by law or to protect our rights.

6. Security

We implement industry-standard security measures, including SSL encryption and restricted access controls. In the event of a data breach, we will notify affected users and the relevant authorities in accordance with applicable laws, including the Digital Personal Data Protection (DPDP) Act.

7. Your Rights

Under applicable data protection laws, you have the right to:

• •Access and obtain a copy of your personal data
• •Request correction of inaccurate data
• •Request deletion of your personal data
• •Withdraw consent at any time